INSPIRING CREATIVE WOMEN
by Lisa Bennett, Executive Vice President/Creative DDB North America
When I was invited to author Lemon2020 on International Women’s Day, I was embarrassed to admit that I had never heard of “IWD.” Apparently, it’s a day dedicated to celebrating the achievements of women and it has been observed since the early 1900’s. In countries such as China, Russia and Bulgaria, International Women’s Day is a national holiday.
Right about now, you’re probably asking how a woman who has been in business for 25 years and in management for 20 of those years could be so clueless. The only logical explanation is that I was in a client meeting every March 8th for the last quarter of a century or, I have been living in a man’s world. The truth is, it was probably a combination of both.