AD AGENCIES: THE PERFECT START-UP INCUBATOR
Ad agencies are full of lateral thinkers, full of budding entrepreneurial brains. You can find all manner of genius in one place. Brilliant storytellers, great salesmen and women, risk takers, minds that can make the complicated truly simple and ambitious souls whose drive is one of the most powerful natural resources on earth.
So shouldn’t it follow that these should be the best place for new businesses to start? New inventions, new platforms, new products should be flowing out of the doors of every agency like water from a tap. Today, it’s not like that. Surprisingly, in an industry full of so much progressive talent, we are very slow to change. It’s an industry trapped by a system that dates back to the 60’s – paid by the hour to create campaigns in order to sell things.