Alma DDB is a creative powerhouse of multicultural thinking, always in search of the Soul in its clients’ brands.

Lemon2020

Issue 15: Alma DDB

SEARCHING FOR SOUL

Diversity is not a new notion, especially for DDB. Back in the 60’s Bernbach was already touting the benefits associated with the creative output of a diverse group. What he really cared about was the blend of creativity and humanity; and both Keith Reinhard and Bob Scarpelli followed in his footsteps. Our current creative leader, Amir Kassaei, is himself the product of a very diverse background.

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Nombre: Luis Miguel
Mi talento: Generar ideas
Soy de: Aquí y de allá
Mi comida preferida: El sushi (mientras más spicy mejor)
Mi inspiración: Los sueños que se convierten en ideas que transforman nuestras vidas
Mi orgullo es: Ver a los latinos triunfar (empezando con mis hijos, mi mujer y mi familia en Alma)
Mi sueño es: Nunca perder la maravillosa capacidad de soñar

Luis Miguel Messianu is the Founder, President and Chief Creative Officer of Alma DDB

Name: Angela
My talent: Speed-reading
I’m from: Miami by way of Puerto Rico and Cuba
My favorite food: Chocolate
My inspiration: My parents – they’ve set every example for me. And my kids – the best thing I’ve ever done.
I’m proud of: Being willing to eat (try) almost anything.
My dream is: To have it all 😉

Angela Rodriguez is Director of Strategic Insights

Name: Larry
My talent: The Power Cosmic
I’m from: Virginia
My favorite food: Lasagna
My inspiration: Black History and the great African-Americans who came before me.
I’m proud of: People who make something out of nothing
My dream is: To go to space

Larry Gordon is an Art Director

Name: Ana
My talent: Ability to persuade and motivate
I’m from: Cuba
My favorite food: Anything chocolate!
My inspiration: Mother Teresa’s good deeds, Martin Luther Kings powerful speeches, Ghandi’s passive resistance, and Budha’s quite contemplation
I’m proud of: Graduating summa cum laude
My dream is: To live in or retire to a free and democratic Cuba

Ana Eberhard is a Group Account Director

Name: Marta
My talent: Being Edna Mode
I’m from: Argentina
My favorite food: Asado de tira con papas fritas
My inspiration: Reading by the ocean
I’m proud of: Living happy most of the time
My dream is: To stay close to the wonderful people I’m surrounded by

Marta Insua is VP Strategic Insights

At this year’s American Advertising Federation’s Diversity Achievement and Mosaic Awards Luis Miguel Messianu was honored as Diversity Trendsetter and Alma DDB was named “Agency of the Year.”  September 25, 2013, NYC.