SEARCHING FOR SOUL
Diversity is not a new notion, especially for DDB. Back in the 60’s Bernbach was already touting the benefits associated with the creative output of a diverse group. What he really cared about was the blend of creativity and humanity; and both Keith Reinhard and Bob Scarpelli followed in his footsteps. Our current creative leader, Amir Kassaei, is himself the product of a very diverse background.