“A person’s work is really the result of two things: his own talent and the environment in which he works.”

Lemon2020

Issue 12: DDB Hong Kong

Simone Tam & Jeffry Gamble

Simone Tam and Jeffry Gamble are the dynamic duo behind DDB Group Hong Kong & Guangzhou. As President and CEO and Group ECD respectively, the pair bring a business-creative partnership, and a rare local- international flare to the agency. Simone has lived and worked in San Francisco, Hong Kong and Shanghai, while Hong Kong-born, British-educated Jeffry lapses into English with as much ease as he does his native tongue of Cantonese.

Loyalty is a trait the pair also has in common. Before joining DDB four years ago, Simone worked for Draft FCB for 17 years, while Jeffry has been with the agency for 14 years, with stints at McCann and Grey.

A Winning Formula

Simone Tam and Jeffry Gamble are President and CEO and Group ECD of DDB Group Hong Kong & Guangzhou respectively. Their unique management style has created an environment that allows their people to produce creative and powerful work that truly brings relevance to clients’ business. We talked to them about McDonald’s ‘I’m Amazing’ – a campaign, which similarly created a whole new environment for children to express themselves, be creative and make a difference.

JG: The one thing that defines my relationship with Simone is trust. It’s this trust, which I believe has led to our success. Her trust in me, my trust in her and our trust in our people. Without it, everything simply grinds to an argumentative halt.

We have faith in each other’s abilities – we don’t always have to agree, in fact we seldom do. But because of our trust, we both know when to stop the arguments and follow each other’s lead. In the same way, I’m allowed to do things a lot of people probably wouldn’t let me get away with. Sometimes we are right, sometimes we are wrong, but either way we just keep on going.

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