“I don’t want people who do the right things. I want people who do inspiring things.”

Lemon2020

Issue 11: Launching Young Talent

Launching Young Talent

Bill Bernbach opened doors for many young creatives. He had an uncanny ability to find talent, to nurture and educate it. When asked where he found creative people, his answer was “anywhere.” There was no creative type, no specific look, no formula to who got hired. The only requirement was talent.

Bill said, “I don’t want people who do the right things. I want people who do inspiring things.”

Today we continue this tradition at DDB with LaunchPad, an internship program designed to give young talents their first big break in the business and bridge the gap from student to professional. Chief Creative Officer Matt Eastwood began the program in DDB Sydney, where it is still going strong, and brought it with him when he transferred to DDB New York. Now LaunchPad programs have expanded to every region of our network.

This year we’ve seen two suits from DDB Sydney give up the security of their jobs in the business management team to train in the LaunchPad program and prove they had what it takes to be a great creative team. And they did just that. James Sexton and Harry Towle are now creating ideas for global clients like Lipton, VW and Wrigley’s.

After demonstrating tremendous passion and persistence, LaunchPad NY graduates João Unzer and Rodrigo de Casto were hired at the agency and went on to create the beautiful Faile Art Series integrated campaign for the NYC Ballet. The campaign has won numerous awards so far this year, including two Cannes Lions, two Clios and six New York Festival Medals.

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This summer, our Alma Miami office hosted students from University of Miami, UNLV, SMU, Miami Ad School and others, including Florida State University student Joana Wong, pictured here. Throughout the year, Alma also runs an Agency Lab with Miami Ad School, training students in the office.