Bill Bernbach opened doors for many young creatives. He had an uncanny ability to find talent, to nurture and educate it. When asked where he found creative people, his answer was “anywhere.” There was no creative type, no specific look, no formula to who got hired. The only requirement was talent.
Bill said, “I don’t want people who do the right things. I want people who do inspiring things.”
Today we continue this tradition at DDB with LaunchPad, an internship program designed to give young talents their first big break in the business and bridge the gap from student to professional. Chief Creative Officer Matt Eastwood began the program in DDB Sydney, where it is still going strong, and brought it with him when he transferred to DDB New York. Now LaunchPad programs have expanded to every region of our network.
This year we’ve seen two suits from DDB Sydney give up the security of their jobs in the business management team to train in the LaunchPad program and prove they had what it takes to be a great creative team. And they did just that. James Sexton and Harry Towle are now creating ideas for global clients like Lipton, VW and Wrigley’s.
After demonstrating tremendous passion and persistence, LaunchPad NY graduates João Unzer and Rodrigo de Casto were hired at the agency and went on to create the beautiful Faile Art Series integrated campaign for the NYC Ballet. The campaign has won numerous awards so far this year, including two Cannes Lions, two Clios and six New York Festival Medals.
Former account men James Sexton and Harry Towle of DDB Sydney turned creative team after participating in the LaunchPad program.
DDB NY LaunchPad graduates João Unzer and Rodrigo de Casto reflect on their experience in the creative internship program with their current boss, DDB NY CCO Matt Eastwood.
I don’t want people who do the right things. I want people who do inspiring things.
Award-winning campaign by DDB NY creative team and LaunchPad graduates João Unzer and Rodrigo de Casto
Poster series from João Unzer’s and Rodrigo de Casto’s integrated campaign
DDB Founder, Bill Bernbach, discusses the qualities needed to be a great creative, how to spot talent and train young creatives in this 1977 interview with A.A.A.A.’s President John Crichton.