What another great year for DDB at Cannes! Once again we were among the top three networks at the Festival, bringing home a record 93 Lions and 205 Shortlists from 44 offices across the globe. We earned 1 Grand Prix, 11 Gold Lions, including two in the Creative Effectiveness category, 30 Silver Lions and 51 Bronze for some really smart, inventive and relevant solutions.
The Mobile Grand Prix was awarded to our team in the Philippines for the Smart Communications “TXTBKS” campaign. They helped redefine the category by looking at mobile not as a device, but as a way to deliver meaningful content to people through wireless technology. Their innovation is literally changing the lives of people in places where the latest mobile technologies aren’t even available or affordable.
Only you can prove to the world that good art, good writing and good taste, can be good advertising.