We are at the intersection of creativity, humanity and technology. The best ideas in our business today are the ones that realize this. We have always been the industry that understands human nature and we have a special talent to find unforgettable, artistic solutions for our clients. When we combine these skills with the latest developments in technology to find new ways to bring value to people’s lives, we redefine what it means to be a creative agency and how we can help shape society today.
All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it to a higher level.
Art Director Sanuree Gomes of Mudra DDB India tells how she and her team transformed discarded cardboard boxes into a life-changing, multifunctional product for rural Indian school children, that is as economical as it is innovative.