Face it. We are better when we put our strengths together.

Lemon2020

DDB New Zealand | Steinlager Fight for Territory

When Steinlager, New Zealand’s iconic beer, briefed in a campaign to promote the Lions’ Rugby tour of New Zealand, they had no idea the idea they would end up running would require the collaboration and approval of 7 different parties, including two international rugby teams, two beer giants, a media company, a creative agency and an international airport. But a good fight always requires a bit of cooperation.