“Don’t confuse good taste with the absence of taste.” – Bill Bernbach

Lemon2020

Bill Bernbach Awards 2017

Last week the Bill Bernbach Award jury gathered to judge our network’s best ideas of 2017. Ideas worthy of a Bernbach Award must represent the kind of thinking needed to take our business into the future and also remain true to the heritage and ideals of our revolutionary founder.

Juan Carlos Ortiz, Creative Chairman DDB Americas, presided over this year’s jury comprised of creatives from DDB’s Global Creative Council and Phyllis Project. After reviewing nearly 400 entries, the jury selected 97 nominees from 28 offices across the network. Winners were awarded in each media category, except Mobile, where the jury felt the work needed to be stronger overall.

This year’s best of show Grand Prix was awarded to the Marmite Gene Project film from adam&eveDDB London. They tapped into current trends in DNA technology and brought a fresh take to the Marmite “Love it or hate it” slogan, proving a person’s preference for Marmite might just come down to genetics. While the full campaign received the Bernbach Award in the Integration category, it was the artistry and genius of the film that stood above the rest. It’s provactive scenes reveal “scandals” among family members who didn’t inherit the same genetic markers for Marmite. As Bernbach said, “The magic is in the product.” And the team at adam&eveDDB London have created a topical, hilarious story with Marmite front and center.

The 2017 Bernbach Awards and nominees are listed below.

Congratulations to all our winners!

 

GRAND PRIX

adam&eveDDB London UNILEVER Marmite Gene Project

Group Chief Creative Officer: Ben Priest
Group ECD: Ben Tollett
Chief Creative Officer: Richard Brim
Art Director: Till Diestel, Nick Sheppard, Tom Webber
Copywriter: Till Diestel, Nick Sheppard, Tom Webber
Agency Producer: Charlie Woodall
Executive Strategy Director: Martin Beverley
Planner: Will Grundy
Managing Partner: Rob Nichol
Account Management: Chris Jackson, Faye Morten, Holly Fletcher

 

AUDIO AWARD:

DDB Brussels ALZHEIMER LIGA I’m Still Here

NOMINEES:
Alma DDB Miami CLOROX Thanks for Nothing Campaign
DDB Germany Berlin TELEKOM DEUTSCHLAND Magical Advent Calendar
DDB Mudra Group AIRCEL MOBILE Kid, Mother
DDB South Africa MARS WRIGLEY | SKITTLES Time Travel the Rainbow, Attract the Rainbow, Hypnotise the Rainbow, Hypnotise the Rainbow, Fear the Rainbow
DDB Spain Barcelona COMPUTER SPIELE MUSEUM History Worth Playing

 

BRANDED ENTERTAINMENT AWARD:

DDB Paris UBISOFT | GHOST RECON WILDLANDS A World with No Heroes

NOMINEES:
Africa São Paulo AB INBEV | BUDWEISER The Debut
DDB Canada Vancouver MILK WEST Snack Time Campaign
DDB Germany Berlin TELEKOM DEUTSCHLAND Magical Advent Calendar
DDB Spain Barcelona AUDI Q2 #Untaggable
Romance Paris INTERMARCHÉ L’amour, L’amour

 

DESIGN AWARD:

Africa São Paulo THE NATURE CONSERVANCY Products of Tomorrow

NOMINEES:
Africa São Paulo MTV Ocean Dildos
DDB Dubai UN WOMEN EGYPT Finding Her Campaign
DDB New Zealand SKY TELEVISION NEW ZEALAND Girls Break Up Ice Cream
DDB Paris UBISOFT | GHOST RECON WILDLANDS A World with No Heroes
DDB Puerto Rico BAYER Alka Font
DDB Puerto Rico LOTERÍAS DE PUERTO RICO Millionaire Animals Campaign
DDB Singapore BREAST CANCER FOUNDATION Coming of Age

 

DIGITAL AWARD:

Tribal121 Peru PACIFICO INSURANCE #zeropointfiveeffect

NOMINEES:
DDB New Zealand NETSAFE Re:Scam
DDB Paris UBISOFT | GHOST RECON WILDLANDS A World with No Heroes
DDB Spain Barcelona VOLKSWAGEN GROUP Hola Tiguan

 

DIRECT AWARD:

DDB Brasil WALMART Price on the Jersey

NOMINEES:
DDB & Tribal Amsterdam KLM ROYAL DUTCH AIRLINES Bonding Buffet
DDB New Zealand RIALTO CHANNEL The Breast Cancer Screenings
Fahrenheit DDB Peru OECHSLE Mom Doesn’t Want It

 

FILM AWARD:

adam&eveDDB London UNILEVER Marmite Gene Project

NOMINEES:
adam&eveDDB London H&M Fall Fashion
adam&eveDDB London JOHN LEWIS Moz the Monster
adam&eveDDB London MARS WRIGLEY | SKITTLES Romance
Africa São Paulo FOM ERGONOMIC PILLOWS Doctor Internet, Money
DDB Brasil JOHNSON&JOHNSON Bebê Johnson’s
DDB Canada Vancouver MILK WEST Snack Time: Insomnia, Girl Guides, Rescue
DDB Chicago MARS WRIGLEY | SKITTLES Umbilical Cord
DDB Stockholm KLARNA Smoooth Payments: Bread, Cheese, Nose
Romance Paris INTERMARCHÉ L’amour, L’amour

 

INNOVATION AWARD:

DDB Copenhagen MCDONALD’S DANMARK Pride Buns

NOMINEES:
DDB & Tribal Amsterdam KLM ROYAL DUTCH AIRLINES KLM Care Tag
DDB Brussels BELGIAN ASSOCIATION OF MARKETING Pearl
DDB Brussels BOL.COM Impossible Signing Session

 

INTEGRATION AWARD:

adam&eveDDB London UNILEVER Marmite Gene Project Campaign

NOMINEES:
Africa São Paulo AB INBEV | BUDWEISER The Debut
Africa São Paulo ESPN-W Inequality Courts
DDB Brasil WALMART Price on the Jersey
DDB Germany Berlin TELEKOM DEUTSCHLAND Magical Advent Calendar
DDB Spain Barcelona AUDI Q2 #Untaggable

 

MEDIA AWARD:

Africa São Paulo ESPN-W Inequality Courts

NOMINEES:
DDB & Tribal Amsterdam VOLKSWAGEN Floating Passengers
DDB Brasil WALMART Price on the Jersey
DDB Brussels STUDIO BRUSSEL Preroll Concerts
DDB Singapore NATIONAL BOOK DEVELOPMENT COUNCIL OF SINGAPORE Powerbooks
DDB South Africa HONDA GENUINE PARTS YouTube, Facebook, Gif
DDB Stockholm PEN INTERNATIONAL SWEDEN Buy a Voice – for Freedom of Speech
Tribal121 Peru PACIFICO INSURANCE #zeropointfiveeffect
Tribal121 Peru PROMPERÚ Suitcases of Perú

 

MOBILE

NOMINEES:
Africa São Paulo HEINZ Irresistible Posts
DDB & Tribal Amsterdam VODAFONE Get the Flow
DDB Brasil SSEX BBOX Kiss the Kremlin
DDB Paris UBISOFT | GHOST RECON WILDLANDS Cartel Com
DDB Sydney VIRGIN AUSTRALIA AFL Fan Report
Fahrenheit DDB Peru MOVISTAR Speed Control

 

OUTDOOR AWARD:

DDB & Tribal Amsterdam VOLKSWAGEN | TIGUAN Floating Passengers

NOMINEES:
DDB Argentina GETTY IMAGES The Worst Photos
DDB Paris HASBRO In the World of Play-doh Campaign
DDB Puerto Rico BAYER Alka Font
DDB Puerto Rico LOTERÍAS DE PUERTO RICO Millionaire Animals Campaign
Tribal121 Peru PROMPERÚ Suitcases of Perú

 

PR AWARD:

Fahrenheit DDB Peru OECHSLE Mom Doesn’t Want It

NOMINEES:
Africa São Paulo AB INBEV | BRAHMA BEER Ride for Peace
DDB Brasil SSEX BBOX Kiss the Kremlin
DDB Brussels BOL.COM Impossible Signing Session
Verba Italy AUDI SPORT The Fastest Interview Ever

 

PRESS AWARD:

DDB New York GUN BY GUN Home, Boat, Adoption

NOMINEES:
Africa São Paulo L&PM POCKET BOOKS Pants, Skirt
DDB Argentina GETTY IMAGES The Worst Photos
DDB Colombia BBVA 2:45 WITHOUT BREATHING
DDB Dubai UN WOMEN EGYPT Finding Her Campaign
DDB Germany Berlin VOLKSWAGEN Hidden Kids: Ava, Felix, Robin, David, Lisa
DDB Germany Berlin VOLKSWAGEN Coin, Lighter, Pencil, Paper Clip
DDB Paris HASBRO In the World of Play-doh Campaign
DDB Puerto Rico BAYER Alka Font
DDB Puerto Rico LOTERÍAS DE PUERTO RICO Millionaire Animals Campaign
DDB Singapore BREAST CANCER FOUNDATION Coming of Age
DDB South Africa COMMISSION FOR GENDER EQUALITY Frasier, Ethan, Eric, Steve
DDB Spain Barcelona VOLKSWAGEN GROUP | AUDI America, Europe, Asia

 

PROMO/ACTIVATION AWARD:

Fahrenheit DDB Peru OECHSLE Mom Doesn’t Want It

NOMINEES:
Africa São Paulo AB INBEV | BRAHMA BEER Ride for Peace
Africa São Paulo AB INBEV | BUDWEISER The Debut
Africa São Paulo ESPN-W Inequality Courts
Africa São Paulo MTV Ocean Dildos
DDB & Tribal Amsterdam KLM ROYAL DUTCH AIRLINES Bonding Buffet
DDB & Tribal Amsterdam VOLKSWAGEN Floating Passengers
DDB Brussels BOL.COM Impossible Signing Session
DDB Sydney WESTPAC Bump
We Are Unlimited Chicago MCDONALDS | COLD BEVERAGE VALUE Search