A true legend creates the future in the present

Lemon2020

ALMA DDB Miami: Spanish Lessons

DDB’s 2016 Bill Bernbach Award honored Alma DDB Miami and their edgy campaign for Netflix Narcos Season 2 launch. It is the perfect example of truly knowing your audience and your product. Ideas like this make it look simple, but we all know they can be the hardest to sell. As Bill said, “An important idea not communicated persuasively is like having no idea at all.”