CEOs Tove Langseth and Jacob Sandström share their moves to rocking fresh creative

Lemon2020

Learn the Power of the Dark Side

One of the oldest selling tricks in the publishing business is to offer a free giveaway when ordering a book. Maybe a bathrobe or an elegant wine opener? But what if the giveaway was a randomly selected item from the Internet’s darkest illegal marketplaces? That’s what DDB Stockholm and their client Daidalos, the small Swedish publisher and online book store, offered for customers with the launch of the book The Dark Net by Jamie Bartlett. The Dark Offer became a concrete physical experience of the shadowy world Darknet is, where basically everything is for sale. Legal or illegal. So enticing, the offer sold out in the first day.