From annoying advertising people hate to delicate advertising people loved
DDB Stockholm’s first communication for new client Elkjøp, the largest electronics retailer in Scandinavia, set out to create a new brand journey with their Christmas campaign. Most northern folks are known for being timid and quiet. So instead of screaming the price of a 4K TV or shouting about the amazing deal on PlayStation 4, they encouraged people to add meaning to their Christmas gifts. Because things can say things too. Important stuff, that some of us might find difficult to say out loud.