CEOs Tove Langseth and Jacob Sandström share their moves to rocking fresh creative

Lemon2020

Chocolate ball takes on the Trump administration

In a time where many brands try to take a stand with big budget 90 second films about diversity shot in 30 fps, Swedish cake maker Delicato made an impact with a .jpeg featuring a lying chocolate ball. After the White House went into total bizarro mode with Kellyanne Conway’s comment about using “alternative facts” to support the lie that Donald Trump’s inauguration crowd was the biggest in American history, Swedish cake maker Delicato quickly posted an ad on Facebook making fun of the bizarre post-truth movement: just days before Conway’s legendary claim, Sweden passed 10 million citizens. The ad quickly went viral on Facebook and the print ad ran in FOKUS, the Swedish equivalent of TIME Magazine, the same week.