Meet the new Phyllis generation

Lemon2020

“Freedom carries with it a tremendous responsibility. Not only in world affairs. In making ads too. The responsibility to do the right thing with that freedom. It’s not enough to say, “Whee! I’m free!” An idea isn’t good just because it’s wacky. A headline for a trade ad isn’t good just because it’s the only slangy line in a bookful of catalog-type ads. The ad has to do the job it’s supposed to do, just as effectively as you know how.”

Phyllis Robinson