“I hope that at some point in the near future, …we will have succeeded in creating a reality in which young women don’t have to be given anything, but simply know that anything is theirs for the taking.”
Have you encountered any obstacles in your career path, specific to gender, that you’ve had to overcome? In what creative way did you rise above it – or try to?
Arriving in China as a young female creative, I found myself facing a rather challenging work environment. Patriarchal to say the least. To some, having a ‘girl’ handling an automotive account was something unheard of. It took patience, taking a strong stand and most of all hard work to prove that creativity isn’t a gender specific gift and that emotional insight is a powerful female tool rather than a detriment.
How do you open doors for other women to succeed?
Hiring female talent is key. Not by chance does my team consist of 100% female talent. Giving them a stage on which to shine and succeed along their male colleagues is our best shot at fighting gender inequality. However, I hope that at some point in the near future, it wont be about ‘giving women a chance’, but that we will have succeeded in creating a reality in which young women don’t have to be given anything, but simply know that anything is theirs for the taking.
Currently Creative Director at DDB Berlin, Caroline has worked around at agencies around the globe, from London to New York to Beijing, on clients such as Volkswagen, Under Armor, Mercedes and Bosch. She spent two years at BBDO Interone Beijing leading a bi-city multi-disciplinary team developing digital strategies and campaigns. Before returning to Germany, Caroline spent a year traveling South America. She currently leads an all female team of creatives for clients like Volkswagen.