“All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.”

Lemon2020

I can put down on a page a picture of a man crying, and it’s just a picture of a man crying.  Or I can put him down in such a way as to make you want to cry.  The difference is artistry – the intangible thing that business distrusts.