LEARN FROM THE PAST; LOOK TO THE FUTURE
Young Lion Cyber winners, Joanna Ortega and Christine Lim of DDB Singapore, were lucky to get firsthand advice from New Zealand CCO, Damon Stapleton, while in Cannes about shaping their careers, never resting on their laurels and continually pushing themselves to become better.
DDB New Zealand’s Unforgotten Soldiers – a living tribute to the 100th Anniversary of Gallipoli – reconnected New Zealanders with their past through a multifaceted campaign for their History Channel client. They literally brought memories to life in city streets across the country, with unforgettable artistry and storytelling. One of the most recognized ideas at Cannes Lions this year, the team brought home seven Lions in Direct, Entertainment, Outdoor and Promotion & Activation. The idea allows people to see and connect with the past as we know it in black and white, not to change it, but bring it face to face with us and learn from it in our world today. Much like Damon’s advice to the Young Lions: Be inspired and learn from the past, but don’t remain there; strive to take things to the next level.
Congrats to the entire Unforgotten Soldiers team:
Damon Stapleton, Chief Creative Officer; Shane Bradnick , Executive Creative Director; Chris Schofield, Creative Director; Corrine Goode, Art Director; Gavin Siakimotu, Art Director; Natalie Knight , Copywriter; Phil Swaine, Designer; James Blair , Group Account Director; Katya Urlwin, Senior Account Manager; Judy Thompson Executive Producer; Kate Moses, Agency Producer