DDB’s most lauded teams at Cannes give back by sharing the secrets to their success

Lemon2020

I don’t think that you teach art.  I don’t think that you teach persuasion.  I think all you can teach is knowledge. Knowledge is a great thing to have.  But knowledge per se, means that, that knowledge already exists and in that sense it’s the past. The only thing that can take you from knowledge into the future is an idea.

Bill Bernbach