Can a new award change the rules of the game?

Lemon2020

Tove Langseth, Creative Director, DDB Stockholm 

My choice is a not a regular campaign but a Swedish initiative called Equalisters that’s gained huge attention in Sweden. It is an equality project aiming to correct the imbalances of representation in media, culture, business and other contexts. Using vast social networks, Equalisters enables organizations to find qualified diverse expertise across every field.