Can a new award change the rules of the game?


Eva Polis, Creative Director, DDB Edmonton

The middle-aged white guy is a go-to punch line in so many ads, one that I admit I am guilty of relying on occasionally. This is why my vote goes to #howtodad from Tribal Worldwide in Toronto. It challenges this male stereotype in an authentic way with humour. By reflecting these everyday dad truths in a smart, celebratory manner #howtodad proves life isn’t over when you drive an SUV. The script is witty, and the casting perfect. And it’s made me more respectful of roles I create for men.