Can a new award change the rules of the game?

Lemon2020

Effie Kacopieros, Art Director, DDB Sydney

Executed in a beautiful, subtle manner, Droga5’s “I Will What I Want” campaign shines a light on the achievements of strong, persistent women who tuned out society’s standards to achieve their dreams. A great example that empowers women to block out negativity and believe in themselves, despite the obstacles they face. True in all areas of their lives, not just athleticism.