Kathleen Gordon gives an insider’s look at what the Bernbach Awards mean to DDB Worldwide


Lufthansa “Are Your Klaus-Heidi”

“DDB Stockholm’s audacious idea ‘Are you Klaus-Heidi?’ for client Lufthansa is worthy recipient of this year’s Bernbach award in Promo and Activation. For the creative council  it was a really close call between this idea and DDB New Zealand’s #Bring Down The King, a really cool stunt that achieved global reach ahead of the new series of Game of Thrones. In the end the sheer silliness of Klaus-Heidi won us over. I often look at promo entries and get a bit cynical about the hype and supposed reach. No such concerns here. Even the Mayor of Berlin was getting involved in it! And let’s face it, any promotion that motivates over 40 people to change their name to Klaus-Heidi by deed poll, has to be a pretty amazing one. Congrats to DDB Stockholm and of course to a brave client in Lufthansa." – Toby Talbot