Kathleen Gordon gives an insider’s look at what the Bernbach Awards mean to DDB Worldwide

Lemon2020

Google+ “Front Row”
Media and Outdoor winner from adam&eve DDB London

“I judged the Outdoor category at Cannes this year and to my surprise found it was one of the most exciting categories at the show. To be great Outdoor, it’s not enough to just be eye catching. It now has to be interactive, technologically advanced and create a spectacle. It can have the ability to combine many of the other categories in one.  At the Bernbach awards I was not let down. The winning piece for Google+ lived up to expectation, reinforcing the rejuvenation and revolution of a once tired medium.” – Darren Spiller