DM9DDB explores the mindset of creative professionals from the network

Lemon2020

Sid Lim

Art Director, DDB Singapore 

Being a creative means a lot of things. It means that we are expected to not conform. Being a creative means being comfortable with multiple perspective – even those that you do not agree with. Being a creative means making tons of mistakes. Being a creative means change and adaptability is second nature. Being creative means finishing what you’ve started. Being creative means trying, daily. Being creative is knowing the notion of work life balance is overrated. Being creative is essentially living, being conscious and considerate to the things that are happening around you.