Marcelo Páscoa is in charge of creating, developing and implementing entertainment and content projects for the entire client portfolio of the agency. At Fundação Armando Alvares Penteado – FAAP, he participated in developing the Branding Entertainment class for the undergraduate course in Advertising. He presented workshops on the topic at 2008 and 2009 Cannes. He was awarded the Bronze Lion in Media (2009) and Direct (2012).
Creative Vice President
Marco Versolato joined DDB Brasil – one of the largest and most awarded agencies in the country – in October 2010 as Creative Vice President. Leading a team of 80 people, he restructured the processes and teams to ensure continuity to the convergent philosophy, as well as to reinforce the creative DNA that defines the agency’s work.
Considered one of the most talented creative professionals in Brazilian advertising, Versolato collects several awards from some of the most important advertising festivals in the country, including “Premio Abril,” “Colunistas” and “Sao Paulo Creative Club,” to name a few. Internationally his accolades include eight Lions at Cannes Festival and gold medals at Wave Festival and FIAP. In 2010 he represented Brazil at the Cannes Festival jury, in the Outdoor category.
Before joining DDB Brazil’s team, where he works in brand building for clients such as Itau Bank, Ambev’s Guarana Antarctica, Bohemia beer, Intel, Teléfonica, Honda motorcycles, Philips, Telhanorte, Whirlpool/Brastemp and Consul, and Sadia, Versolato worked at DPZ, AlmapBBDO, Lew’Lara/TBWA and Y&R. In the latter two he held the same leadership position he currently holds.