DDB Germany’s Eric Schoeffler explores the collaborative process behind Deutsche Telekom’s “Move On.”

Lemon2020

The huge digital platform with tasks for contestants

More than 10,000 people entered their contribution on the campaign platform, spreading their entries and thus the message about “Life is for sharing” through their social media networks. With over 1.25 million views of the full length movie, 3 million views of all the content, a media reach of over 57 million euros, page impressions far above 6 million clicks and 6.9% of TV-watchers watching the film during the TV-station’s Christmas programming, Move On was a huge success online and offline.