DDB Germany’s Eric Schoeffler explores the collaborative process behind Deutsche Telekom’s “Move On.”

Lemon2020

Our message to the press and the people: From the soundtrack to the getaway car, from the Hungarian way to propose a toast to a role as an extra – together with Mads Mikkelsen and director Asger Leth, we called on users to take part in the project and fulfill hundreds of different tasks on our campaign platform.