Alistair Beattie of DDB & Tribal Amsterdam delivers a memorable Heineken experience by unlocking the power and possibilities of mobile innovation and technology.


The housing under the bottle gives room to a custom designed circuit board based around the open source Arduino hard- and software platform. It features eight bright LEDs, an efficient eight-bit microprocessor, an accelerometer to detect various motion types and a wireless network transceiver to communicate with the outside world. The 3D printed housing (designed and developed by C10) is built up of two parts, allowing to re-use the unit on multiple bottles of beer.