Alistair Beattie of DDB & Tribal Amsterdam delivers a memorable Heineken experience by unlocking the power and possibilities of mobile innovation and technology.

Lemon2020

The first 3 day workshop was held end of February in Amsterdam where the Global Heineken Digital team and DDB & Tribal Amsterdam built a multidisciplinary creative team partnering with Massive Music, Contagious, the Global Heineken Design team and independent experts from a wide range of industries. Over the 3 days the team went from a TED like inspiration workshop on day 1, to ideation and refinement of ideas during day 2 and 3.  A total of 3 fully fledged briefings were chosen, one of which got the go-ahead for prototype development.