Simon Higby proposes the incubating model for the advertising business. He also invents new ways to influence behavior by injecting playfulness into everyday life.

Lemon2020

The Speed Camera Lottery

The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

Why not take the speed camera lottery and franchise the idea out to transport authorities all over the world?