Darren Spiller and Lorenzo Bresciani of DDB Melbourne look at how they’ve used tone to create likeability in a low-interest category.

Lemon2020

Lorenzo Bresciani

Lorenzo Bresciani was appointed as Managing Director of DDB Melbourne in March 2013.

Lorenzo brings a rare blend of creativity and pragmatism to this role – having been exposed to music and art by his artist/academic mother, coupled with the practical problem-solving influence of his father, an engineer. A match made in advertising heaven.

He is most at home and inspired when surrounded by creativity – and he aims to create an environment at DDB Melbourne that allows creativity to flourish both within and beyond the creative department.

Lorenzo also brings to this role an impressive background in a variety of strategy planning roles including Planning Director and Global Strategy Director in world-class advertising agencies including DDB London, Lowe London and Goodby Silverstein in San Francisco, as well as local appointments at GPY&R and Whybin TBWA.

To round out his experience even further, Lorenzo spent eight years in strategic consulting at Accenture.

His client experience includes VW, Budweiser, NAB, AFL, plus global planning responsibility for ANZ, Unilever, Hewlett Packard, Stella Artois, Becks and a number of Unilever brands.