DDB’s Cannes jurors share the trends and insights they brought back from the Festival this year.

Lemon2020

MEDIA

Paulo Cesar Queiroz, DDB Brasil

In the category of media, we need to keep in mind that we are talking business. No results, no deal. If you want to shortlist, if your goal is to fight for a Lion, you must show the results. And the creative idea has to be combined with media strategy. The media solution must have the potential to be widely applied and must work in large scale.

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