Lisa Bennett, DDB North America
A big topic of discussion in our jury room was around how digital technology has made the medium of film even more powerful. There are more opportunities than ever for people to view films and more films being created specifically for online viewing. For that reason, it is very difficult to stand out in today’s world and to hold the viewers attention. Before awarding a Film Lion, we debated not just the quality of the creative idea, but the insight, the connection to the brand and whether or not it was persuasive.