DDB’s Cannes jurors share the trends and insights they brought back from the Festival this year.

Lemon2020

CYBER

Jacco ter Schegget, Tribal DDB Europe & Amsterdam

We saw some great craft in Cyber, and especially valued good copywriting. We loved alternative interfaces (and robots!) and focussed on great storytelling. Content marketing and production has become more important, especially when it is fresh and has a strong relevance to the brand. And last but not least, nothing beats good storytelling, especially in Cyber.

TOP FAVS
Adidas Neo Window Shopping | Oreo Daily Twist | Sun Valley Skippy, The Stone-Skipping Robot