Most Lions in DDB’s History at Cannes
What another great year for DDB at Cannes! Once again we were among the top three networks at the Festival, bringing home a record 93 Lions and 205 Shortlists from 44 offices across the globe. We earned 1 Grand Prix, 11 Gold Lions, including two in the Creative Effectiveness category, 30 Silver Lions and 51 Bronze for some really smart, inventive and relevant solutions.
The Mobile Grand Prix was awarded to our team in the Philippines for the Smart Communications “TXTBKS” campaign. They helped redefine the category by looking at mobile not as a device, but as a way to deliver meaningful content to people through wireless technology. Their innovation is literally changing the lives of people in places where the latest mobile technologies aren’t even available or affordable.
DDB Singapore’s new Starhub Mobile app for the visually impaired and DDB New Zealand’s Secret Fishing Spots campaign for Hutchwilco Lifejackets each garnered four Lions this year for ideas that combined real understanding of human nature with the latest developments in technology and redefine what it means to be a creativity agency today.
Our teams are finding new, relevant ways to connect with people, like DDB Sydney did for McDonald’s in honor of Australia Day, which also earned them three Lions at the Festival.
And we are reimaging the new digital infrastructure to deliver relevance for our clients’ brands and connect with people in new ways, as our team at Tribal Toronto did with their Our Food Your Questions campaign that also received four Cannes Lions.
Our Bernbach heritage teaches us the importance of relevance, of bringing value to people’s lives and using our artistic talents to touch people in meaningful ways. And we have been using these ideals to help shape our industry as it continues to evolve. When speaking on awards, Bill Bernbach once commented, “On this wonderful day for so many of you, I urge you not to forget that the primary responsibility of good creative people is not just to exercise creative freedom, but to know what is good creative work. …For only you can prove to the world that good art, good writing and good taste, can be good advertising.”